The meteoric rise of the Korean beauty industry has been nothing short of extraordinary. Renowned for its gentle yet effective formulations and cutting-edge ingredients, K-beauty has transcended cultural boundaries to become a global phenomenon.
The quest for the coveted “glass skin” has become a shared aspiration, prompting beauty enthusiasts to turn to online platforms for guidance. Join us on this virtual beauty tour as we uncover the talents and insights of 11 of the most influential Korean beauty gurus making waves on YouTube.
This list is compiled from the opinions of Favoree users and Asian Beauty Subreddit.
Keeping up with your physical condition is also a key factor to achieving that ‘glow’. Click here to check out Favoree’s list of the best free pilates workouts on YouTube.
Top 11 K-Beauty Channels on YouTube in 2024
DISCLAIMER: Some of the YouTube channels featured in this article may primarily communicate in Korean. However, these channels provide English subtitles to make their content accessible to their international audience.
In no particular order:
1. Soo Beauty 수뷰티 – 400K Subscribers
Soo Beauty 수뷰티’s YouTube channel offers meticulous and in-depth Korean beauty product reviews. Focusing on skincare topics, Soo Beauty shares her extensive knowledge of Korean beauty products and provides recommendations for various skin concerns.
The clean and organized presentation style of Soo Beauty, coupled with Soo’s genuine enthusiasm for skincare, makes it a fun learning experience!
2. Odile Monod – The Monodist – 30K Subscribers
Odile Monod – The Monodist is an underrated gem in the K-beauty YouTube scene. She is super knowledgeable about the Korean beauty industry and regulations, and her YouTube channel serves as a platform to share this information with people who want to learn how to navigate the complex world of K-Beauty.
3. haeni 해니 beauty – 350K Subscribers
Haeni 해니 Beauty is widely praised for its refreshing and relatable beauty tutorials. Haeni’s down-to-earth and charming personality adds a personal touch to her makeup and skincare demonstrations.
The channel is known for its diverse range of content, from in-depth product reviews to step-by-step guides on achieving popular K-beauty looks.
4. JUNGSAEMMOOL – 600K Subscribers
Jung Saem Mool is a trailblazing figure in the realm of Korean makeup, credited with pioneering the ‘Transparent Make-up‘ trend. She started her career as a makeup artist in 1991, and is renowned as a top consultant for numerous prestigious cosmetic brands.
Jung’s channel serves as an educational platform where she showcases her expertise, and her makeup tutorials are super informative.
5. TheBeautyBreakdown – 550K Subscribers
TheBeautyBreakdown, AKA Morgan, delivers her Korean skincare and makeup reviews in a fun, energetic way.
If you live in the States, you’re in luck because Morgan also tells her viewers where they can get Korean beauty products in the US. Such a helpful tip!
6. JOOHKY – 110K Subscribers
JOOHKY delivers concise and insightful reviews on both makeup and skincare products. Her makeup reviews feature swatches, product assessments, and expert recommendations tailored to specific seasons and undertones. The swatches she provides are especially useful for people looking to buy Korean makeups online!
7. EuniUnni – 310K Subscribers
EuniUnni provides a lot of Korean skincare recommendations for various skin types and conditions. Aside from her extensive knowledge about K-beauty products she also provides tutorials on how to achieve healthy, glowing skin.
Once in a while, EuniUnni also delves into Japanese beauty products, giving viewers a broader look into Asian beauty.
8. 재유JEYU – 550K Subscribers
재유JEYU effortlessly blends creativity and expertise in her makeup tutorials. Known for her meticulous approach to beauty, Jeyu provides in-depth product reviews and step-by-step guides, catering to a diverse audience seeking versatile makeup styles. Aside from beauty tips, she also gives style tips from time to time.
9. 안다 ANDA – 1.2M Subscribers
안다 ANDA posts videos of K-beauty and lifestyle. Known for her energetic personality, Anda shares a diverse range of content, from makeup tutorials featuring trendy K-pop looks to insightful product reviews and lifestyle vlogs.
Her makeup transformations are breathtaking and ethereal, attracting lots of fans who are eager to learn how to do Korean makeup.
10. 효진조 Hyojin Cho – 1.8M Subscribers
효진조 Hyojin Cho’s makeup transformations are not only jaw-dropping but also infused with her infectious humor and vibrant personality, creating an entertaining viewing experience.
Beyond makeup, Hyojin shares insightful vlogs that take viewers behind the scenes of her visits to K-pop makeup artists, skincare clinics, and hair salons, offering an immersive journey into the world of beauty expertise.
11. PONY Syndrome – 6M Subscribers
PONY Syndrome shows exceptional skill in creating Korean makeup looks.
With a global following, PONY Syndrome offers diverse content, from intricate makeup tutorials replicating popular K-pop styles to comprehensive product reviews. Her articulate explanations, coupled with a visually appealing presentation style, have gained her lots of loyal audience.
12. ARANG makeup artist – 400K Subscribers
ARANG makeup artist offers invaluable recommendations and tips specifically tailored for those with acne-prone skin. She regularly product reviews and recommendations for different types of skin conditions as well.
Beyond makeup, ARANG also posts videos of lifestyle and fashion, providing a well-rounded content experience.
FAQ
How popular is Korean beauty?
Korean beauty has gained immense popularity worldwide due to its gentle yet effective formulations, cutting-edge ingredients, and its ability to transcend cultural boundaries, becoming a global phenomenon.
Why is Korean skin so beautiful?
Korean skincare emphasizes a gentle yet comprehensive approach that focuses on hydration, nourishment, and protection. This dedication to skincare, along with the use of innovative ingredients, contributes to the renowned beauty of Korean skin.
Why do Koreans prefer white skin?
In Korean culture, pale skin is traditionally associated with wealth, beauty, and purity. As a result, many Koreans seek to achieve a fair complexion through skincare products and practices.
Why are Korean faces so shiny?
Korean skincare often involves achieving a “dewy” or “glass” skin effect, which is characterized by a healthy, luminous sheen. This look is achieved through meticulous skincare routines and the use of hydrating and illuminating products.
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