YouTube content has the potential to drive thousands of recurring views to your brand or product, even long after the videos are published.
By collaborating with the appropriate growing YouTube creators, it’s possible to consistently generate traffic and conversions from a YouTube channel, all while operating on a modest budget.
The question remains, though:
How do you discover these promising YouTube channels that produce content within your niche and effectively reach your intended audience?
With YouTube lacking native tools for identifying up-and-coming creators, we explore alternative methods to bridge this gap
If content discovery matters to you, we also wrote a similar article on how to discover new channels on YouTube.
6 Proven Methods to Get Lists of Trending YouTubers Image may be NSFW.
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After discussing with multiple YouTube content managers and data analysts, our expert team at Favoree has put together the perfect guide for you!
1. Trending Section on YouTube
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The Trending tab on YouTube reflects what is capturing the audience’s attention in real-time. This feature is curated to showcase a diverse range of content that currently appeals to a broad audience, from viral phenomena to breakout music videos, and from trending gaming content to blockbuster trailers.
This section can show you the zeitgeist of current popular culture on YouTube.
However, while this section is useful for discovering trending videos, it may not always lead directly to rising channels, especially those that are gradually building their audience in niche segments, or for really small creators. Additionally, YouTube only suggests channels from your own region.
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Pros:
– Directly on YouTube
– Real-time data
– Completely free
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Cons:
– Focus on videos rather than channels
– Limited to four broad categories: Now, Music, Gaming, and Movies
– No other filter options (like number of subscribers, growth rate of the channel….)
– YouTube only suggests channels from your region
2. Social Blade
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Social Blade stands as a well-known resource that provides a comprehensive overview of channel performance, including subscriber count, video views, and estimated earnings.
Their Top 100 influential YouTubers ranking is particularly useful for identifying which channels are currently dominating the platform in terms of growth and engagement over the last 30 days.
However this proprietary ranking of growing channels is not really clear as Social Blade doesn’t share what metrics are used to make it and it features only the biggest channels of the platform.
While Social Blade is recognized for its accuracy and depth of data, its focus on larger, already established channels means that smaller, niche creators might not be highlighted, making it somewhat challenging for those looking to discover emerging talent within specific content categories.
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Clik here to view. Pros:
– Provides accurate data, it is a reputable source
– Free option
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Clik here to view. Cons:
– Focuses on the 100 biggest channels
– Limited filtering options
3. Favoree
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By providing a platform with the most precise filter options, Favoree can help you identify channels that align with very specific criteria, such as content type (interview, documentary, vlog…), precise topic, country, user rating, subscriber count (which can help you find small and promising YouTubers)…
Favoree also provides a tailored approach to discovering YouTube content creators, offering custom data services that go beyond standard analytics tools.
This level of customization is particularly appealing for brands and marketers looking to partner with creators and reach them via their email addresses or socials.
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The services can also include historical data (view and subscriber count for instance) of the channels.
However, these custom requests take at least a 24-hour for data retrieval and this can be a drawback for those needing immediate insights.
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Clik here to view. Pros:
– Most precise filters on their platform available on the free version
– Offers custom services, which can provide you with ready-to-use rising channel lists based on your criteria
– Possibility to get a large list of trending YouTube channels
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Clik here to view. Cons:
– Limited free version
– Bespoke services can take several days if you want them to send a ready-to-use list with your desired criteria
4. Viewstats
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Viewstats is a user-friendly solution for tracking the popularity and reach of YouTube channels. The platform has created a ranking of the top 100 channels with the biggest subscriber gains over the last 7 days.
This tool not only ranks channels but also highlights trending videos, offering a glimpse into what content is currently engaging viewers the most. Its straightforward interface makes it accessible for users of all levels of expertise to navigate and extract valuable insights.
Despite its ease of use and valuable data on trending content, Viewstats’ limitation to only the top 100 channels and the lack of category-specific filters might restrict its usefulness for those searching for rising stars in less mainstream niches.
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Clik here to view. Pros:
– Easy UX
– The platform also has data on trending videos
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Clik here to view. Cons:
– Only 100 first growing YouTubers
– Can’t filter YouTubers by category (there are only 2 filters: kids and music content)
– Focuses mainly on larger channels
5. Use an Influencer Search Tool
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Influencer search tools like Collabstr, Modash, Upfluence or even YouTube Analytics tools are designed to streamline the process of finding content creators across various platforms, including YouTube.
These tools are equipped with advanced filtering capabilities, allowing users to narrow down their search based on a wide range of criteria such as content category, audience size, engagement rate, and more.
This precision is particularly beneficial for brands and agencies looking to forge partnerships with influencers who can effectively communicate their message to the right audience.
However, the complexity and cost associated with these tools can be prohibitive for individuals or organizations looking for a simple, one-time collaboration or those who just started exploring the influencer marketing space.
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Clik here to view. Pros:
– Allows for detailed filtering to find precise matches
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Clik here to view. Cons:
– No free version, can be costly, with subscription models
– Not really suitable for one-off searches
– Setup may also be time-consuming
– Not specialized on YouTube
6. Contact a YouTube Influencer Marketing Agency
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Turning to a YouTube influencer marketing agency like Momentiq or Ubiquitous offers a bespoke solution for finding and collaborating with rising YouTube content creators.
These agencies specialize in connecting brands with influencers, leveraging their expertise and networks to identify the best matches based on campaign objectives and target demographics.
Working with an agency can significantly simplify the process of influencer collaboration, offering a tailored approach that considers both the brand’s needs and the unique qualities of potential influencer partners.
However, the bespoke nature of these services comes with a higher price tag and potentially longer lead times, which may not align with the expectations or budgets of all clients, especially those looking for quick or low-cost collaborations.
Additionally, most of these agencies work with already well-established creators. If you are searching for small and growing channels, they might not be the ideal intermediary!
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Clik here to view. Pros:
– Capable of handling custom requests and finding specific creator types
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Clik here to view. Cons:
– The process can be slow and expensive
– Not ideal for one-time collaborations
– Not suited for really small channels
While YouTube itself might not offer efficient tools to uncover rising stars within its vast sea of content, the alternatives we’ve explored provide a rich panorama of opportunities.
Each approach brings its own set of advantages and challenges, allowing you to tailor your search for rising YouTube creators who resonate with your niche and audience. Whether your priority is data accuracy, customization, ease of use, or depth of insight, the tools and strategies discussed here open doors to discovering content creators poised for growth and success.
We hope this guide was helpful and that you manage to connect with YouTube’s next big stars, enriching your content strategy or marketing efforts!
And if you need to create other types of YouTube channel lists, our article about the best channel crawlers might help you!
FAQ: Finding Rising YouTube Channels
Are there free tools to find rising YouTube creators? Image may be NSFW.
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Yes, there are free tools and resources available. The YouTube Trending section is accessible directly on the platform, and Social Blade and Viewstats provide basic analytics for free. These resources can offer a good starting point for identifying emerging YouTube talent.
Can I find promising YouTube channels in a specific niche easily? Image may be NSFW.
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While more challenging, finding niche-specific channels is possible with tools that offer advanced filtering capabilities, such as Favoree and various influencer search tools. These platforms allow you to narrow down your search based on specific criteria, making it easier to find creators in your niche.
How accurate are the analytics provided by these tools? Image may be NSFW.
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Tools like Social Blade and Viewstats are known for their accurate analytics, which are based on publicly available data from YouTube. However, the precision of insights can vary between tools, especially with those offering predictive analytics or customized search parameters.
Is it worth paying for services to find YouTube influencers? Image may be NSFW.
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Investing in a paid service can be worthwhile if you regularly need detailed insights, customized searches, or personalized support, which free tools may not offer with the same quality. Paid services are particularly beneficial for brands or individuals looking to build long-term partnerships with creators.
How do influencer marketing agencies help in finding the right promising YouTube creators? Image may be NSFW.
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Influencer marketing agencies specialize in matching brands with suitable creators. They handle the search and vetting process, leveraging their expertise and networks to recommend creators who not only align with your brand’s values and objectives but also have the potential to engage your target audience effectively.
What should I consider when choosing a YouTube growing creator to collaborate with? Image may be NSFW.
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Consider factors such as the creator’s audience size, past engagement rate, subscriber growth rate, content quality, and alignment with your brand’s values. It’s also important to evaluate their past collaborations and how their audience matches your target demographic.
How often should I search for new YouTube talent? Image may be NSFW.
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The frequency of your search depends on your goals and the dynamics of your industry. Regularly monitoring the platform and using analytics tools can help you stay updated on emerging talent and trends.
How can I find new and upcoming YouTube channels? Image may be NSFW.
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To discover new and upcoming YouTube channels, explore the YouTube Trending section, use analytics tools like Social Blade, specialized services like Favoree, or influencer search tools. Each of these options offers unique insights into rising creators across various niches.